Steps to Better Organic Search Results communicating with searchers via meta tag

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Steps to Better Organic Search Results communicating with searchers via meta tag

02-11-2007, 12:24 PM,

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mandy Offline

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Steps to Better Organic Search Results communicating with searchers via meta tag

Quote:Today, companies no longer need to stuff meta information with keywords. Now marketers can use the meta data as it should be used-- to communicate with, and persuade, potential customers. Quite simply, now it's ad copy-- something that marketers know exactly how to use!

My advice is to start giving your meta tags the attention they deserve. While testing is difficult and it takes a while for the changes to be reflected in the search results, it's well worth it. Think about it this way-- getting more users to click your organic results doesn't just get you more clicks; it deprives your competitors (with their broken English listings) of those same clicks. Moreover, it enhances the ROI of your overall search program. Why? Because in natural search results, those incremental clicks don't cost you a dime...

full article: http://imediaconnection.com/content/13441.asp

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