The meta description's real value comes from its affect on the searcher
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08-22-2007, 12:25 PM,
Post: #1
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The meta description's real value comes from its affect on the searcher
Quote:The meta description is an important element of your on-page SEO, yet its value is often underrated. Viewing everything in terms of search engine ranking impact blinds us to the opportunity that meta descriptions present search marketers. Admittedly, the meta description tag provides very little value in search ranking. Any value it may have once held in this regard has eroded due to keyword stuffing and other abuses by spammers intent on manipulating the search engines. full article: http://news.com.com/8301-10784_3-9759378-7.html |
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08-22-2007, 07:18 PM,
Post: #2
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Re: The meta description's real value comes from its affect on the searcher
Quote:the meta description is your opportunity to attract and compel the searcher to come to your Web site. Repeated keywords or meaningless text are not compelling reasons... Meaningless descriptions full of repeated keywords in search results are a reason not to visit a site. |
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