SaaS Gains Traction With Etailers

[mandy]

Tommy Hilfiger, more than a year after having abandoned its former in-house e-commerce platform, re-launched ShopTommy.com in November 2007 on Art Technology Group Inc.’s ATG On-Demand software-as-a-service platform. Software-as-a-service, a technology commonly known by the acronym SaaS (almost universally referred to as “sass”), is designed to be shared among multiple retailers who subscribe to it over the Internet rather than license and install it on their own web servers...

SaaS technology is gaining ground throughout the e-commerce technology market, as Tommy Hilfiger and other retailers take a hard look at how it can serve their needs while limiting their costs to deploy and upgrade e-commerce sites. By 2013, 40% of e-commerce deployments will use a complete SaaS platform, and 90% of e-commerce sites will subscribe to at least one SaaS-based service, such as a product recommendation engine, Gene Alvarez, vice president and retail e-commerce analyst for Gartner Inc., says in the July 2008 report, “SaaS Impact on E-Commerce.”...

full article: http://www.internetretailer.com/article.asp?id=28902