MIVA Launches MIVA Match for Its U.S. Advertisers

[mandy]

Miva (formerly findwhat.com) is a provider of pay per click (ppc) and pay per call advertising services.  Its clients ads are shown on Lycos, Infospace, Search.com, SuperPages, Reunion, and other sites.  It is also the maker of Miva Merchant shopping cart software.

MIVA, Inc., the leading independent Performance Marketing Network, today announced it has launched MIVA Match® a new search product that provides advertisers an easier way to manage their keyword campaigns and also helps to generate a greater number of qualified leads from searches on the MIVA network

...advertisers are challenged to identify the entire set of search terms that might be relevant to their ads. As a result, they miss opportunities to generate leads. MIVA Match expands results by returning additional leads that have been more broadly matched to an advertiser's keyword selection in order to keep keyword lists manageable..

Typically, if an advertiser bids on the keywords "used book store," only ads with that exact set of keywords would be returned. With MIVA Match, an ad could potentially be returned when a user searches on "used books," "online used book store," or "used computer book store." MIVA intends to return exact match terms first to partners, followed by MIVA Match terms.

Key highlights of MIVA Match include:

    * Negative terming - This feature prevents ads from displaying when the search phrase contains specified keywords.
    * Reporting - With new reports, advertisers can improve the management of keywords by separately track clicks originating from exact and MIVA Matches.
    * Results ordering - Advertisers will be able to bid on high performing MIVA Match terms to ensure higher ranking. Exact match keyword ads are always returned ahead of MIVA Match ads.
    * Advertiser control - Advertisers may control MIVA Match settings by keyword or by their whole account.

full press release: http://www.miva.com/us/content/about/pre...110705.asp

info for advertisers: http://www.miva.com/us/content/advertiser/overview.asp

[mandy]

Miva Inc., a performance marketing network, Fort Myers, FL, launched a beta global contextual ad program Monday to compete with Google AdSense and Yahoo Publisher Network...

"We believe our contextual solution will provide publishers with significantly improved flexibility and control, enabling them to attract and retain advertisers and to more substantially monetize their own brands on the Web," said Peter Corrao, Miva chief operating officer.

full article: http://www.dmnews.com/cgi-bin/artprevbot...e_id=35886

MIVA white paper: the miva principle: A Publisher’s Guide to Rega ining Control

Have traditional publishers met their Waterloo with
the emergence of the web as an increasingly vital
communications channel? What can publishers
do to ensure their continued relevance in this
rapidly changing world? What kinds of threats
do Google, Yahoo! and MSN pose to the future
of the likes of Dow Jones and The New York
Times Company?

At one time, publishers could rely on the fact
that with the right content and distribution
channel, they could attract advertisers and a
steady stream of revenue. This formula proved
durable and led to the rise of many thousands
of successful publishing outlets and a handful of
global publishing empires.

download full white paper here: http://www.miva.com/us/content/about/miv...epaper.pdf