MIVA responds to Click Fraud story

[mandy]

The original article:

I started some advertising for a project of mine at several 2nd tier PPC search engines like Looksmart (putting the SES coupon to good use), Kanoodle and Miva (formerly FindWhat). I put a different tracking in place on my end because it was somewhat separate from what I usually do. Only a few hours after the campaigns were launched did I noticed 500 Errors caused by the new tracking...

full article:http://www.searchenginejournal.com/?p=3996

MIVA's response:

I can assure you that MIVA’s focus is on delivering ROI for our advertisers. Ultimately we see our job as conversion and ROI management, and we work with our advertisers to ensure we are doing a good job of that. We are very aware that traffic which works for one advertiser many not work for another and we will never knowingly deliver a click to an advertiser that we know won’t work for them. If traffic from a particular publisher is not working for a particular advertiser, we will ensure their Ad does not appear on that site. We recognize that each scenario is unique and will review each separately and act accordingly...

full article: http://www.searchenginejournal.com/?p=4036