The Postaccumulation Marketplace

[mandy]

The desire for material possessions has decreased as a purchasing motivation, and marketers must understand what this means for them.

Selling, in large part, is either need fulfillment or wish fulfillment, so marketers must fully understand the needs and wishes of consumers to sell effectively. In the past five to 10 years there has been a fundamental shift in the buying motivations of American consumers...

The postaccumulation marketplace is based on a shift in first priorities from tangibles to intangibles...

full article: http://www.destinationcrm.com/articles/d...cleID=5550