ICANN May Release Single-Letter Domain Names

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ICANN May Release Single-Letter Domain Names

11-30-2005, 01:17 PM,

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regic Offline

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ICANN May Release Single-Letter Domain Names

Quote:If it's a single letter domain name, how much roadway does it have?" Leslie Ament, director, customer intelligence research, Aberdeen, told TechNewsWorld. "How much brand equity is in a single letter vs. a domain? Why would IBM, for instance, want to be I? It's not closely enough related to the brand name to be worth it."

The agency charged with Internet oversight may give its blessing to single-letter domain names, which have been reserved since 1993.

Who Gets Them?

ICANN will also have to decide how to distribute them because domains are normally sold on a first-come, first-serve basis and go for about US$10...

full article: http://www.ecommercetimes.com/story/gMWD...ames.xhtml

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