Selling Luxury to the Masses

[mandy]

Luxury is a white-hot market. The highest-end names, such as Neiman Marcus and Burberry, have flourished over the past two years by finding and fulfilling the wishes of the rich.

But it's not only the wealthy who desire the halo of luxe. And though the economy is strong but not spectacular, retailers of all stripes are attempting to give off an aura of luxury...

As the gap between high end and low end starts to shrink, the challenge for luxury retailers is how to retain their specialness when rivals all around them offer what used to be available at only the finest boutiques.

full article: http://www.ecommercetimes.com/story/SlgE...sses.xhtml