Selling Luxury Goods:Shopping in Dubai Service Is the Word for Cosseted Clients

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Selling Luxury Goods:Shopping in Dubai Service Is the Word for Cosseted Clients

12-17-2005, 10:45 AM,

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Kristijntje Offline

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Selling Luxury Goods:Shopping in Dubai Service Is the Word for Cosseted Clients

Quote:Modern luxury is predicated not just on fine products but on the "S" word: service. In a global universe, where customers are spoiled for choice, how a client is treated is an integral part of selling high-end goods.

Creating an Experience

For the luxury industry, it is now a given that a good shopping experience is about emotional yearning and satisfaction, rather than just a soulless exchange of logo purse for credit card. And nowhere is that more evident than in Dubai, this dynamic city where there are construction cranes, palm trees and luxury stores in equal measure and where brands vie to lure and hold fashion's high rollers...

full article: http://www.crmbuyer.com/story/customerse...47683.html

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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