MyShape and Zafu offer personal apparel shopping service for busy professionals

[mandy]

As increasingly harried consumers grapple with overwhelming fashion choices, inconsistent sizes and expanding waistlines, Web-based companies are casting themselves as personal shoppers, catering to every body type's special needs.

While shopping for clothes and shoes online is not new, representing nearly $14 billion in annual sales, the more sophisticated sizing metrics offered by the latest wave of Internet apparel companies and Web sites is a selling point that may lure the busy, fed-up or hard-to-fit shopper...

Enter an emerging niche of companies attempting to take the guesswork out of sizing. While Landsends.com, among the first to offer custom clothing online, allows shoppers to choose the type of wash for jeans and khakis, as well as details like rise and leg shape, and J.C. Penney and J. Crew offer online fit guides for bras and swimsuits, new Web sites MyShape.com and Zafu.com are taking sizing precision one step further...

full article: http://news.com.com/Consumers+find+a+per...g=nefd.top