Affluent Americans Buy Apparel and Books Online, Brands and Pricing Matter Most

[mandy]

Home electronics and books usually appear well ahead of apparel on lists of the most frequently purchased online product categories, but affluent Americans tend to be more comfortable than the average internet user in purchasing apparel online. In a TIME Magazine-sponsored poll of U.S. online adults with annual household income of at least $150,000, affluent consumers ranked apparel and books as the leading product categories purchased during the 12-month period prior to January 2006.

According to the TIME survey, affluent Americans also said that clothing brands (40 percent) and good prices (36 percent) were, by far, the two most important factors influencing their choice of a web retailer. Clothing is the most frequent type of apparel purchased by affluent online consumers. Even more striking is the fact that among affluent Americans, women show a greater willingness to buy expensive clothing (such as dresses costing several thousand dollars) online at full price, despite not being able to try them on first...

full article and charts: http://www.imediaconnection.com/content/9467.asp