Top Mass Merchants Department Stores Ecommerce Web Site Winners

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Mass Merchants/Department Stores
Boosting the scope of the web as a selling channel
As any traditional Main Street or mall retailer knows, merchandising that speaks newness, high-value and usefulness will turn consumers into shoppers, and offering great service and ease of shopping will keep them coming back as buyers. Build the store’s brand, give people a reason to come inside, and capture them with quality and service. It works in physical stores, and the biggest online players are making it work on the web as well.

full article: http://www.internetretailer.com/article.asp?id=16891