Web sites direct consumers to local bargains

[mandy]

Several new Web sites let shoppers compare local bargains without ever leaving the Internet.

At Cairo.com, shoppers can compare advertised prices and receive alerts when prices drop.

GroceryGame.com finds sales at grocery stores and tells shoppers whether they can boost their savings with a coupon. The site also tracks price cycles, so shoppers know whether to stock up or hold off.

Advertising on the sites would make sense for retailers, because it's cheaper than buying space in newspapers or on television and more targeted to the consumers they want to reach, said H. Raghav Rao, who teaches e-commerce at New York State University at Buffalo.

full article: http://www.fortwayne.com/mld/newssentinel/13396549.htm