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TulipTools Internet Business Owners and Online Sellers Community › Advertising, Affiliates, and Marketing › Advertising, Affiliates, and Marketing Discussion › Advertising and Marketing Your Product, Service, or Web Site › Google AdWords v
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Geico Wins Trademark Case Against Google AdWords

  
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Geico Wins Trademark Case Against Google AdWords
08-16-2005, 07:57 AM,
Post: #1
mandy Offline
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Geico Wins Trademark Case Against Google AdWords
Quote:In a ruling issued on Monday, Judge Brinkema ruled that GEICO had “established a likelihood of confusion” and that there had been a breach of the insurance firm’s trade mark rights “solely with regard to those sponsored links that use GEICO's trade marks in their headings or text."

http://www.theregister.co.uk/2005/08/15/...mark_case/

This setback could have far reaching implications.    Snorting
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08-16-2005, 03:52 PM,
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amy Offline
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Re: Geico Wins Trademark Case Against Google AdWords
Quote:the court has stayed the trial for 30 days to give the parties an opportunity to settle. If the parties do not settle, the trial will continue on the question of damages and on the issue of who is liable: Google or Google's advertisers.

They both should be liable for violating trademarks  Angryfire
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08-17-2005, 08:29 AM, (This post was last modified: 08-17-2005, 08:33 AM by mandy.)
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Re: Geico Wins Trademark Case Against Google AdWords
Additional news article on this decision:

Geico decision rocks Google

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08-21-2005, 11:49 PM,
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Re: Geico Wins Trademark Case Against Google AdWords
Some web sites are saying google is the real winner and this latest decision in the case is minor and Geico is doing a spin job in the press.
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09-08-2005, 05:37 PM,
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mandy Offline
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Re: Geico Wins Trademark Case Against Google AdWords
google and Geico agreed to settle out of court this week.  No terms announced.
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09-12-2005, 07:39 PM,
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Re: Geico Wins Trademark Case Against Google AdWords
No details?  That sucks.  >Sad
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