Web Globalization Lessons from Sesame Street

[mandy]

Local competition forces you to localize better.
As Sesame Street has learned, the days of dumping dubbed videos onto other markets is coming to an end. Local competitors may not have the production values but they will beat you with the simple fact that they know their audience better than you do. So it's not enough to do one iteration of globalization - be it product or Web site - and be done with it. The competitive bar will continue to escalate...

Think about how well your name will travel...
Be prepared to sacrifice your stars...
Local guides will make or break your local business...

full article: http://www.corante.com/goingglobal/archi...street.php