Companies catch on to podcasts' marketing power

[mandy]

...Still to be seen is whether Disneyland's recent podcasts will turn out to be part of a short-lived fad or will help lead the way to increasing corporate forays into a new technology for reaching customers, investors, and employees.

'The content has to be interesting to have people want to subscribe," he said. In that way, they are like infomercials, he suggests -- a company with a new diet product can't simply release audio infomercials about the product; they have to be informative and entertaining shows about battling obesity.

full article: http://www.boston.com/business/personalt...iness+News