Backlash After Research Report Claims only 1% of Households Listen to Podcasts
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04-09-2006, 10:08 AM,
Post: #1
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Backlash After Research Report Claims only 1% of Households Listen to Podcasts
Forrester Research report claims only 1% of households listen to podcasts:
Quote:Podcasts have hit the mainstream consciousness but have not yet seen widespread use. One-quarter of online consumers express interest in podcasts, with most interested in time-shifting existing radio and Internet radio channels. Companies that are interested in using podcasts for their audio should focus not only on downloads but also on streaming audio as a means to get their content and ads to consumers. full article: http://blogs.forrester.com/charleneli/20...dca_1.html Podcasters and bloggers criticize the report's findings: Quote:PodTech.net founder John Furrier blasted Li's post as being "wrong big time": full article: http://www.webpronews.com/topnews/topnew...sting.html |
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