The Blurry Line Between E-Mail Marketing and Spam

[mandy]

Anti-spam software provider Mailshell and bulk e-mailer Lyris may not be a likely duo, but the two companies are working together to boost the validity of spam filtering and at the same time allow delivery of messages that might not be considered spam by some recipients.

Their solution -- which allows users to evaluate e-mail senders based on their history and habits -- is designed to be an alternative to the more commonly used systems of bond requirements and blacklisting (blocking delivery of e-mail messages from senders deemed to be spammers).

However, the plan has met criticism from some who see the Mailshell-Lyris partnership as less than savory.

"If I were in the business, I wouldn't send out a news release about how I'm going to start sending out better spam,"...

full article: http://www.ecommercetimes.com/story/OZre...Spam.xhtml