Behavior-based ad targeting in the works at MSN search

[mandy]

Online marketers have been measuring the success of paid search marketing efforts by engine and by keyword performance. But behavior-based targeting of keywords—in which marketers can boost their bid for keyword position within search results based on whether a registered searcher fits a desired demographic or geographic profile—is about to make even tighter management of keyword spending possible...

...earch engines already provide marketers with information on keyword popularity and search volume by keyword, she says MSN can now layer on top of that monthly statistics on keyword popularity within specific demographic groups.

full article: http://www.internetretailer.com/dailyNews.asp?id=17191