10 Best Interactive Marketing Practices

[mandy]

Multimedia provides different means of communication and multiple touch points for your audience. Clearly, it is not a single execution, but rather a strategy that reinforces and enhances the brand experience by using a wealth of media opportunities to make the brand message pervasive and easy to recall.

So, I asked myself this question: what will truly make these recommendations stick? What metaphor can I draw inspiration from that will encapsulate the ten best marketing practices and make them indelible in your memory?...

full article: http://www.imediaconnection.com/content/7764.asp

Interactive marketing techniques covered include:
  Multimedia
Opt-in
Personalization
Tell a story
Include a compelling offer
Make it Immersive
Usability
Effective ROI
Reshaping the Brand
Send to a friend, viral sharing