Best Practices for Creating Online Display (Banner) Ads

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Best Practices for Creating Online Display (Banner) Ads

11-06-2008, 11:05 AM,

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mandy Offline

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Best Practices for Creating Online Display (Banner) Ads

Quote:We're sick of Punch the Monkey. Really, nobody wants to punch the stupid moving monkey. We mostly want to punch the creative executive who thought that was a clever way to sell a brand. The same goes for that strobe light that you call a banner, causing epileptic fits the world over.

Banner ads like these are annoying, and they make it harder for reputable brands to convey their messages within the online sphere. But it doesn't have to be this way. Today, marketers have access to more-sophisticated methods for creating more artful, creative, smart, innovative and even effective rich media banners. In this article, top minds in the online advertising field discuss the creative rules by which they live...

full article: http://imediaconnection.com/content/21010.asp

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