Best Practices for Creating Online Display (Banner) Ads

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Best Practices for Creating Online Display (Banner) Ads

11-06-2008, 11:05 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Best Practices for Creating Online Display (Banner) Ads

Quote:We're sick of Punch the Monkey. Really, nobody wants to punch the stupid moving monkey. We mostly want to punch the creative executive who thought that was a clever way to sell a brand. The same goes for that strobe light that you call a banner, causing epileptic fits the world over.

Banner ads like these are annoying, and they make it harder for reputable brands to convey their messages within the online sphere. But it doesn't have to be this way. Today, marketers have access to more-sophisticated methods for creating more artful, creative, smart, innovative and even effective rich media banners. In this article, top minds in the online advertising field discuss the creative rules by which they live...

full article: http://imediaconnection.com/content/21010.asp

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	AdReady: tools to help you create your own online display (banner) ad	mandy	0	2,158	10-16-2007, 11:56 AM Last Post: mandy
	Viral videos and marketing losing effectiveness, creating generation of skeptics	mandy	0	1,966	02-12-2007, 09:30 AM Last Post: mandy
	FTC to Investigate Viral Marketing Practices	mandy	3	2,677	12-24-2006, 10:42 AM Last Post: mandy
	10 Best Interactive Marketing Practices	mandy	0	2,052	01-10-2006, 01:10 PM Last Post: mandy
	How to Get Noticed Online: The Seven Principles of Effective Online Ads	Kristijntje	0	2,025	12-25-2005, 10:45 AM Last Post: Kristijntje

Forum Jump:

Users browsing this thread: 1 Guest(s)