Google Gets 95 Percent Of Search Engine Marketing Business

[mandy]

Search engine marketers spent $5.75 billion on advertising in 2005, with Google and Yahoo collecting the biggest hauls of that cash.

Close to every search engine marketer (95%) is advertising with Google AdWords. Almost 60% of advertisers have run campaigns on Yahoo! Search Precision Match. An equal percentage of advertisers, close to half (46%), are running campaigns with Google AdSense and Yahoo! Search Content Match. More than a third (38%) have also used Yahoo's paid inclusion program, Yahoo! Search Site Match. MSN, a somewhat new entry into the SEM marketplace, already has close to one-third of advertisers running a campaign on its search engine.

.. less than a quarter (24%) track or measure branding impact. Rather, the overwhelming majority (80%) track increased traffic volume, three-quarter (74%) measure conversion rates, and 69% track click through rates. For the most part, advertisers are still extremely focused on immediate, demonstrable ROI rather than longer-term metrics ...

Money for SEM comes at the expense of other efforts, like affiliate marketing, email marketing, yellow page, TV, direct mail, and website development, the study said.

full article: http://www.webpronews.com/insiderreports...iness.html