Ecommerce Meets Entertainment

[mandy]

Shopping and entertainment merge in Fallon’s Nordstrom BDA; audiences can watch remixed music videos, and buy the featured clothing while still within the video.

Fallon’s concept of mixing current day fashion to memorable 80’s bands on “The Silverscreen” brilliantly blurs the lines between public relations and marketing. Experiential Marketing at its best. The only substantial drawback is that it took 47 minutes to download this desktop application. This is a major stopping point for the microsite’s viral capabilities. But, the positive far outweighs this drawback.

For a business owner and a marketer, the message is two-fold: powerful branding and profitability.

The "mixing room" allows audiences to mix and match clothes on a model, while simultaneously creating a personalized remix of "Our Lips Are Sealed." These consumer-created videos can be emailed -- thus enhancing the campaign with a viral element.

full article: http://www.imediaconnection.com/content/7809.asp

[bargainbloodhound]

Umm, it might be an innovative marketing concept, clever way to sell products, but who is going to sit through a 45 minute download?

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Experiential Marketing

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[valleygirl]

but who is going to sit through a 45 minute download?

Me.