AdSense: Google's shadow payroll not such a secret anymore

[mandy]

Feeling depressed because you missed out on Google's stock bonanza? Not to worry. Just get on the company's shadow payroll.

Hundreds of thousands of people have essentially done just that by starting blogs, forums or other informational sites and getting paid for posting ads on Google's behalf. And while the money they earn might not be enough for them to buy, say, a share of Google's stock, such revenues are growing...

...as more small sites use the Internet to post photos, journals and other material, the number of pages that can carry new Google ads is growing quickly.

That's what makes AdSense one of Google's most compelling long-term bets, 

full article: http://news.com.com/Googles+shadow+payroll+not+such+a+secret+anymore/2100-1024_3-6027363.html?part=rss&tag=6027363&subj=news

[jezebel]

...as more small sites use the Internet to post photos, journals and other material, the number of pages that can carry new Google ads is growing quickly.

Just because the pages grow quickly doesn't mean anybody's looking at those pages. Advertisers don't want their ad on a personal blog or photo album that nobody visits.  The law of diminishing returns.