Vertical Search Engines: One-Stop Search Oodle, LookSmart

[mandy]

Oodle.com...The Web site, which brings together classified listings from hundreds of local and national sources, became a leading player in the hot market of vertical search, or a search engine that focuses on a particular category.

"Vertical search takes search a step further by enabling individuals to easily one-stop search for and find specialized content germane to a specific industry vertical, such as jobs, apartments and real estate, across multiple sites and content sources," said Jason Goldberg, the CEO of Jobster, a vertical site that focuses on finding jobs. "New innovations in vertical search enable consumers to find the content they need faster and more efficiently than ever before."

Vertical search sites have a big advantage over general search: They are able to go much deeper and present much more structured information for the user...

full article: http://www.forbes.com/home/entrepreneurs...ghtup.html