Tesco VoIP Puts a New Twist on Customer Loyalty, Cross-sell Opportunities

[mandy]

VoIP has been heading down the private-label path ever since November 2004, when the Federal Communications Commission ruled that VoIP providers were not subject to telecom regulations or fees. The result was a steady decline in prices and a commodization of the service.

Sparking the interest of retailers around the globe, UK supermarket chain Tesco announced it will be selling Internet-based phone service and handsets on a pay-as-you-go basis.

Tesco's move is more than a product announcement; by private labeling a VoIP, or Voice over Internet Protocol, service, Tesco is mining a rich new vein of cross-sell and up-sell opportunities...

full article: http://www.crmbuyer.com/story/48449.html

[mandy]

Welcome to the 21st-century telecommunications business. It's a place in which pretty much anyone with a laptop and an Internet connection can become your phone company. How did this happen? One word—VoIP.

In a world where the phone is a staple of daily life, providing this service becomes a new way to connect to customers, an intimate form of marketing.

The commercial possibilities don't stop there. Because once a customer is given his special handset and VoIP software, Tesco has made the leap from the grocery cart to the digital hub of the home. And in the Internet age, that's where the money is...

full article: http://msnbc.msn.com/id/11078791/site/newsweek/

[amy]

VoIP has been heading down the private-label path ever since November 2004, when the Federal Communications Commission ruled that VoIP providers were not subject to telecom regulations or fees. The result was a steady decline in prices and a commodization of the service.

Everyone has a VoIP service--except Wal-Mart...  ^-^

[jezebel]

[quote author=amy link=topic=2347.msg8543#msg8543 date=1138572963]

VoIP has been heading down the private-label path ever since November 2004, when the Federal Communications Commission ruled that VoIP providers were not subject to telecom regulations or fees. The result was a steady decline in prices and a commodization of the service.

Everyone has a VoIP service--except Wal-Mart...  ^-^
[/quote]

They will.