Getting Started With Business Blogging

[mandy]

Blogging for business is a very different entity from personal blogging, and it deserves considerable evaluation and planning before the first text appears online...

The first thing to realize is that blogging is publishing. That doesn't mean that the contents of a blog are necessarily well written, or even worth reading. But it does mean that the contents are published and available to be read. Being available to be read also implies that the blog will be read, and the audience that reads the blog is of critical importance to the business.

full article: http://www.smallbizpipeline.com/177101949

The article touches on:  purpose and audience,  drawing and keeping attention, and provides examples.