Online Retail Sales: Online Loyalty Equals Retail Gold

[mandy]

Okay, retailers know better than anyone how much money consumers are spending over the Internet. They are realizing profits in their respective fields. They also recognize a maturation process and that the net number of new e-commerce customers will tail off to non-growth levels. Some estimates predict this flat lining by 2010.

However, there is still important growth with maturity – and that growth is in the average amount of money spent per online customer. Instead of trying to grab new customers, retailers are bending over backwards to retain existing customers. This is the value play. Existing customers are being cultivated. The retailer, be it Nordstrom’s or Wal-Mart, wants the customer feeling at home and free of anxiety within their website.

full article:  http://tools.devshed.com/c/a/Online-Busi...tail-Gold/