Batteries.com launches content sites to spark search engine marketing

[mandy]

After a site relaunch in 2004 resulted in a drastic drop in natural search rankings, Batteries.com tweaked its pages again to grow its Google-indexed pages from 320 to more than 60,000 in a few months. Now it’s planning to further increase search results with a series of special content sites launched yesterday...

When Batteries.com launched a new site design in 2004, it inadvertently hurt its natural search rankings in Google by keeping many of its old pages active so as to avoid dead links, Petruzzi says. But that caused search engine crawlers to pick up an extensive amount of redundant content on the old as well as the new pages, causing a drop in natural search rankings....

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