2Checkout.com Triples international sales with Automatic currency conversion

[mandy]

Daily international sales volume for retailer 2Checkout.com nearly tripled after it implemented a system from E4X that automatically converts prices into the local currency of the consumer, says Kristin Dach, 2CO chief financial officer.

Average daily volume on foreign sales increased to $116,000 from $46,000 after 2CO implemented the E4X multi-currency program in October, Dach says. “It gives us more of a global viewpoint,” she says. “Consumers like knowing they’re dealing with a company that’s sophisticated enough to identify the fact they’re in the United Kingdom or Australia and show all our product prices in their local currency.”

full article: http://www.internetretailer.com/dailyNews.asp?id=17570

[bargainbloodhound]

Hmmm, maybe I should turn on the currency converters in our stores.