Growth of Local Search, online Yellow Pages expected to benefit Small Businesses

[mandy]

With local search coming into its own and small businesses beginning to understand the potential impact of local search marketing on their bottom line. Options like online yellow pages advertising, pay-per-call advertising and online classifieds open up new advertising opportunities for small businesses that are used to more traditional forms of advertising. Pay-per-call style options also offer up more accessible forms of search marketing for the millions of small businesses that still lack a web presence of their own.

... the first firms that move toward testing these new advertising models are likely to find themselves jumping light years ahead of their competitors.

full article: http://www.searchengineguide.com/laycock/006822.html

GROWTH IN TRADITIONAL LOCAL ADVERTISING--INCLUDING classifieds and print Yellow Pages--will be flat or negative in the coming five years, but advertising in the online version of the same media will grow significantly...

The group is predicting that local search, including online Yellow Pages, will grow 30.5 percent, to $13 billion in 2010. Interactive classifieds are projected to grow 7.9 percent per year to reach $21.1 billion in that same time, from $14.4 billion in 2005...

full article: http://publications.mediapost.com/index....leHomePage&art_aid=39881

[DecorativeDishes]

It does. We  used to spend $1000 month on regular yellow page advertising for our chiropractic office. Now it is  22 CENTS a month to Google for ad words and maybe $50 year for some other search engine help. It's great.  The people who come in from the internet are usually very good patients too. Kim

[mandy]

A related article:

You are probably familiar with Google AdWords, Yahoo! Search Marketing, and MSN AdCenter, the three largest paid search advertising opportunities. However, have you considered running a paid search campaign using the online yellow pages? Even if you’re an online retailer that does not have a physical location, you could benefit from running ads on the online yellow pages. Let’s take a look at five online yellow pages sites and their pay per click advertising programs.

Yellowpages.com is one of the biggest online yellow pages. It currently boasts over 100 million searches every month. With Yellowpages.com, there are several options as an advertiser...

full article: http://www.practicalecommerce.com/articl...low-Pages/