Ecommerce Leverages Clickable Video for Ordering and Increasing Sales

[mandy]

This skateboard mail order’s website offers video of skateboarders in action. Like their gear? Just click and buy...

The videos are fun (kudos for making good use of Frank Black), but more importantly, they provide a seamless experience (on a fast connection), further encouraging the sell, which of course, is the ultimate goal...

We've all heard that the future of interactive television will allow you to immediately purchase practically anything you see during a televsion program. Vimation's latest technology appears to be a step towards this "advertising nirvana." ...

full article: http://www.imediaconnection.com/content/8346.asp