E-Commerce Site Design: Building the Ideal Product Page

[mandy]

An e-commerce site's product pages are that site's lifeblood.

... the essential principles of product page design.
Step One: Simplicity...
Product Page "Dimensional Navigation" ...
Information Rich...
Expert Opinions...
On the Way to the Cart...

Building the Ideal Product Page
In Nielsen's view, a well-built product page must include certain key elements:

» It has a clearly descriptive title, and if possible a photo
» It states product availability and, when appropriate, delivery time
» It links to your site's guarantee policy, and, if possible, the manufacturer's warranty
» The no-brainer: a prominently displayed 'Buy' button

full article: http://www.ecommerce-guide.com/solutions...hp/3579196

[maggie777]

Good information.