Google Branches Out By Selling Offline Print Ads
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09-04-2005, 05:46 PM,
Post: #1
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Google Branches Out By Selling Offline Print Ads
http://www.siliconvalley.com/mld/silicon...533894.htm
Quote:The idea is to help advertisers gain exposure in the offline world at cheaper rates, or with less effort, than they otherwise could have. How much cheaper will be the big factor in whether it succeeds.
"Well, Jay was so giddy that someone named Jay was involved with this site we posted our first non-eBay listing in 3 years here at Lunarbid (we tried two items at Yahoo once upon a time, they bombed)" -Marie posting in a LunarBid thread at OTWA in 2005 wins the award for 'most moronic reason ever given for choosing a venue"
"thanks twat u must have nothing better 2 do. do u talk to all your members like that. will not be recomending your site. best way to put it is TULIPTOOLS.COM IS REALLY SHIT. DONT JOIN." -pubescent owner of rinky dink off2auction.com in 2011 |
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11-11-2005, 10:57 AM,
Post: #2
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Google Testing Print Advertising with Publication Ads
Article on the new invite-only beta for Google publication ads
Quote:...Google Publication Ads. Currently in invite only beta testing, Google Publication Ads is new direction for Google, giving advertisers the power to place performance based (direct response) print ads in newspapers, magazines and other forms of print ads (list not yet made public by Google). full article: http://www.searchenginejournal.com/index.php?p=2498 Google Publication Ads home page: https://adwords.google.com/publicationads/login |
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12-03-2005, 10:44 AM,
Post: #3
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Advertisers in Google Publication Ads Trial Complain of Lackluster Results
Quote:...Only one of 10 advertisers interviewed by BusinessWeek said their print ad performed well enough to recoup the money it cost. And eight of the 10 were unhappy enough with the results that they say they're unlikely to do further print advertising with Google. full article: http://biz.yahoo.com/bizwk/051202/b3963130.html?.v=1 |
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12-08-2005, 08:51 PM,
Post: #4
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Re: Google Branches Out By Selling Offline Print Ads
Quote:...Only one of 10 advertisers interviewed by BusinessWeek said their print ad performed well enough to recoup the money it cost. And eight of the 10 were unhappy enough with the results that they say they're unlikely to do further print advertising with Google. Besides Search and Adwords/AdSense have any of Google's side ventures actually been successful? Froogle is fairly useless for attracting buyers, early indicators point to Microsoft's Fremont being a much more user friendly better thought out classifieds marketplace than Google Base, and the list goes on...Sometimes diversifying away from your core strengths isn't the best choice (especially if your stock price is in bubble land).
"Well, Jay was so giddy that someone named Jay was involved with this site we posted our first non-eBay listing in 3 years here at Lunarbid (we tried two items at Yahoo once upon a time, they bombed)" -Marie posting in a LunarBid thread at OTWA in 2005 wins the award for 'most moronic reason ever given for choosing a venue"
"thanks twat u must have nothing better 2 do. do u talk to all your members like that. will not be recomending your site. best way to put it is TULIPTOOLS.COM IS REALLY SHIT. DONT JOIN." -pubescent owner of rinky dink off2auction.com in 2011 |
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12-11-2005, 06:08 PM,
Post: #5
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Re: Advertisers in Google Publication Ads Trial Complain of Lackluster Results
Quote:Sometimes diversifying away from your core strengths isn't the best choice There is a vast difference between Internet and print advertising. Kill the project before you embarrass yourselves Google. |
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