5 eBay Shop Owners in Competition to Improve Their Shops

[mandy]

Our five eBay challenge finalists are competing to see who can generate the greatest return on a £1,500 prize they won late last year 

This month, the five contestants were set two specific challenges. The first was to spruce up their eBay shops, after which experts at the company would judge whose was best. Second, all five were given an identical hamper of chocolates to auction over three days on the weekend before Valentine's Day, to be judged on who sold it for the most money regardless of how much they spent listing and promoting the item.

To help with the first, Matt Priddle, head of events and education at eBay UK, used a conference call with the contestants to suggest they consider how search engines view a shop, from the top-left. This means using words that people might search on high on the front page, such as in the shop description...

full article: http://technology.guardian.co.uk/busines...11,00.html