CafePress Adds Tag-based Ad Targeting to Ads in its Affiliate Program

[Kristijntje]

CafePress, an online marketplace for T-shirts, calendars and other products emblazoned with designs submitted by users and independent artists, has added tag-based targeting capabilities to ads in its affiliate program.

"Tagging," or adding key words and phrases to identify content, has caught on with bloggers and publishers seeking to make content more easily categorized by search engines, especially blog-centric ones like Technorati. Tags are also a popular way of organizing content on images sites like Flickr and bookmark-sharing sites like del.icio.us. The process has been both hailed as the next phase of search, and derided for the lack of structure and coordination of tags among publishers and users.

Using CafePress TopicAds, Webmasters and bloggers can choose to have ads for CafePress products targeted based upon the tags on their content. When a visitor comes to a page, the CafePress servers analyze the tags on the page, rank them by relevancy and timeliness of the topic, and serve the most appropriate ad

full article: http://www.clickz.com/news/article.php/3589821

TopicAds are a tag based advertising vehicle capable of
delivering unique merchandise based on specific topic/keyword based "tags."
Whether writing about Dick Cheney, penguins, knitting, politics, or autism
awareness, TopicAds promise to deliver relevant advertising content.

    "By adding a few lines of HTML code and entering a "tag" relevant to your
subject matter you will have an instant advertisement contextually relevant to
your blog or website. A great example is Dick Cheney. By placing the tag
"Cheney" into the provided code you instantly get an ad featuring humorous
designs directly relevant to your blog entry about the recent shooting,"
explains CafePress.com Director of Product Management Brad Meinert. "It's the
first true example of Web 2.0 advertising. With Technorati you tag your blog
posts, with Flickr you tag your images, with del.icio.us you tag your
bookmarks, and with CafePress you tag your advertising. There's nothing like
it, it's going to push online advertising to the next level."

full press release: http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/03-07-2006/0004314679&EDATE=

CafePress affiliate program info: http://www.cafepress.com/cp/info/affiliate/
CafePress TopicAds info: http://www.topicads.com/