10 guidelines for building the credibility of a web site

[mandy]

1.  Make it easy to verify the accuracy of the information on your site...
2.  Show that there's a real organization behind your site...
3.  Highlight the expertise in your organization and in the content and services you provide...
4.  Show that honest and trustworthy people stand behind your site...
5.  Make it easy to contact you...
6.  Design your site so it looks professional (or is appropriate for your purpose)...
7.  Make your site easy to use -- and useful...
8.  Update your site's content often (at least show it's been reviewed recently)...
9.  Use restraint with any promotional content (e.g., ads, offers)...
10.  Avoid errors of all types, no matter how small they seem...

full study and article: http://credibility.stanford.edu/guidelines/index.html

When doing business online your credibility will play a significant role in how much business you can get and how successful you can be. Just like any brick and mortar store, losing credibility can be disastrous for business...

There are a number of reasons why people are distrustful of stores offline and online, but that sense is often heightened when shopping on the web. That makes it ever more important to go out of your way to create a sense of trust and credibility to your online visitors...

full article: http://www.searchengineguide.com/degeyter/006964.html

[rose]

Duh to all 10 tips.