Geico Wins Trademark Case Against Google AdWords

[mandy]

In a ruling issued on Monday, Judge Brinkema ruled that GEICO had “established a likelihood of confusion” and that there had been a breach of the insurance firm’s trade mark rights “solely with regard to those sponsored links that use GEICO's trade marks in their headings or text."

http://www.theregister.co.uk/2005/08/15/...mark_case/

This setback could have far reaching implications.   

[amy]

the court has stayed the trial for 30 days to give the parties an opportunity to settle. If the parties do not settle, the trial will continue on the question of damages and on the issue of who is liable: Google or Google's advertisers.

They both should be liable for violating trademarks 

[mandy]

Additional news article on this decision:

Geico decision rocks Google

[jezebel]

Some web sites are saying google is the real winner and this latest decision in the case is minor and Geico is doing a spin job in the press.

[mandy]

google and Geico agreed to settle out of court this week.  No terms announced.

[jezebel]

No details?  That sucks.  >