51% of Internet users make purchases from opt-in e-mails

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51% of Internet users make purchases from opt-in e-mails

03-28-2006, 01:52 PM,

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mandy Offline

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51% of Internet users make purchases from opt-in e-mails

Quote: 51% of Internet users in the U.S. make purchases from opt-in e-mails and 44% make regular purchases from online ads, according to a recent report from Lyris Technologies.

39% of users said they make purchases from opt-in e-mails a few times a year. 10% said they make purchases a few times a month and 2%, a few times a day.

full article: http://www.internetretailer.com/dailyNews.asp?id=18045

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