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Giving Opt-out Email Choices May Mean Keeping Customers
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03-21-2006, 12:46 PM,
(This post was last modified: 03-24-2006, 12:49 PM by mandy.)
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Giving Opt-out Email Choices May Mean Keeping Customers
Quote:Online retailers that let e-mail subscribers change their preferences when they opt out of e-mails can keep some of those customers on their lists, according to a new study... full article: http://www.dmnews.com/cgi-bin/artprevbot...e_id=36112 Quote: Retailers are passing up opportunities to lower the number of people who opt-out of e-mail marketing campaigns, a Silverpop study finds. If nothing else, retailers should learn why consumers are opting out, it says... full article: http://www.internetretailer.com/dailyNews.asp?id=18004 |
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