Best Practices for Title Tags

[BellisimaJ.]

Best Practices for Title Tags

How to Make the Best Title Tag Possible:

  1. Brand your traffic
      Use the title of your site or brand at the beginning or end of every title tag to help searchers know where they're going and to increase return visits. If you're struggling to find justification for this component, think of all the ad studies showing that consumers are willing to pay more for a "brand name" product than an off-brand or store brand item of the same type - apply this logic to the SERPs and you'll find that users will go further down the rankings to click on a "trusted" brand.
  2. Limit length to 65 characters (including spaces) or less
      There's no reason to cut off the last word and have it replaced with a "..." Note that the engines have fluctuated recently and Google, in particular, is now supporting up to 70 characters in some cases.

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