Domain Selling: Site Development winning out over Domain Parking

[mandy]

For years now domainers have debated whether it is better to try to unlock the full potential of domains through development or just avoid the hassle and park the names with a good pay per click provider. Suddenly the pendulum seems to have swung in the developer's direction and that shift is giving birth to new companies and spawning change that is sweeping even the PPC company parking lots...

Even though many (perhaps even most) sites never work out, we’ve all seen the occasional destination, developed from scratch, that becomes a runaway hit, paying hundreds or thousands of times more than parking could provide. Even if your site isn't the next big thing, solid content and skillful development should generate a traffic boost, which in turn should elevate the domain's value...

full article: http://www.dnjournal.com/index.htm