Viral Marketing and Online Social Networks

[mandy]

... viral campaigns are really online versions of word-of-mouth (WOM) advertising. If you remember the "Jesus Christ Superstar" lyric, "What's the buzz, Tell me what's a' happening," then you know what WOM and viral campaigns are all about. Meskauskas offered four items that good viral marketing campaigns share:

    * Entertainment: the marketing is entertaining.
    * Utility: what is being marketed is something the reader can use.
    * Palpable reward: the marketing provides instant gratification.
    * Uniqueness: the marketing is like nothing the reader has ever seen.

He also describes the difference between frictionless and active viral marketing campaigns. Frictionless occurs when the audience spreads the good word via usage, such as Hotmail. Active viral marketing occurs when the audience spreads the word via actively recruiting non-audience members into the audience...

full article: http://www.imediaconnection.com/content/9195.asp

related topics:
Why Viral Marketing Is Essential To Low-Cost Search Marketing
http://community.tuliptools.com/index.ph...327.0.html
Generating Word-Of-Mouth Advertising
http://community.tuliptools.com/index.ph...757.0.html