Ways to use ad networks to drive brand marketing results

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Ways to use ad networks to drive brand marketing results

04-17-2006, 09:26 AM, (This post was last modified: 04-17-2006, 09:32 AM by Kristijntje.)

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Kristijntje Offline

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Ways to use ad networks to drive brand marketing results

Quote:An increasingly fragmented online audience has led brand advertisers to look for additional methods to reach their customers and ad networks are stepping up to the challenge. The following five reasons explain this shift in attitude (and brand budgets) toward ad networks...

1. Complement your reach...
2. Reduce frequency waste...
3. Optimize to brand metrics...
4. Scale your custom solutions...
5. Leverage efficiencies...

full article: http://www.imediaconnection.com/content/9096.asp

related topics:
Ad Networks Crib Sheet
http://community.tuliptools.com/index.ph...312.0.html

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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