Wiki Fever Spreads to Shopping Sites ShopWiki.com and Amazon.com

[Kristijntje]

MILLIONS of people have lent their wisdom — or their perceived wisdom, at least — to Wikipedia's online articles, helping to make it one of the more talked-about Web sites in recent years. Now Amazon.com and the people who built the online advertising pioneer DoubleClick are hoping millions more will wax authoritative about toasters, fondue pots and lawn mowers...

ShopWiki.com, developed by two DoubleClick founders, officially introduced its site last week after several months of testing, while Amazon pulled the "beta" tag off its own wiki offering earlier this month (Amazon's ProductWikis — or invitations to write them — are found on product pages below customer reviews). Both take a page from Wikipedia, where online denizens may write on any subject and also overwrite anyone else's comments if they think they can do better, or if they are just feeling ornery...

full article: http://www.nytimes.com/2006/04/24/technology/24ecom.html?_r=1&oref=slogin

[valleygirl]

Product reviews are definite pluses for a site, but using wikis???