How conveying attainability to your consumer can improve word of mouth campaigns
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05-05-2006, 11:29 AM,
Post: #1
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How conveying attainability to your consumer can improve word of mouth campaigns
Quote:...the Meskauskas elements to good viral marketing are Entertainment, Utility, Palpable Reward and Uniqueness. Between these basic elements and a successful campaign are two social element factors: Trust and Fair Exchange. I'm going to include another social element factor that plays a role in the viral marketing concepts in this discussion, something NextStage calls Attainability... full article: http://www.imediaconnection.com/content/9472.asp |
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