How to Optimize Your Press Releases for Search Engines

[mandy]

The term "optimization" is still something of an enigma to many business professionals. Everyone knows what a press release is and that it is intended to disseminate news and increase brand visibility. Only a limited amount of people, however, understand the true value of "optimizing" a press release before it is released.

Here are five things to keep in mind when preparing a press release for distribution:...

full article: http://www.mediarelationsblog.com/2006/0...e-you.html

The article highlights keywords, headlines, text links, landing pages, and RSS feeds.

[mandy]

A related article:

Most companies are savvy enough today to put press releases on their web sites. Sadly, few bother to optimize press releases for search engines, and that's too bad, because a well optimized press release can do more than just rank well in search results—it can can also offer additional website visibility benefits, as well. Today's Search Illustrated depicts this concept...

full article: http://searchengineland.com/070821-095430.php

[Kristijntje]

Another related article:

SUMMARY: Gaining brand awareness is a struggle for every marketer. Getting exposure for a new company in a niche segment poses extra challenges.

See how a marketer used a search-engine optimized press release to put a white paper in front of the perfect prospects and achieve a 75% clickthrough rate. Includes landing page test results...

full article: http://www.marketingsherpa.com/article.html?ident=30329