Is Advertising On Vertical Search Engines Worthwhile?

[mandy]

Vertical search engines continue to proliferate on the Internet, hoping to capture eyeballs and advertising revenue with their subject-specific content. For consumers, these sites — which focus on areas such as shopping, travel, health and jobs — can be real time-savers. For marketers looking to capture these consumers, niche search engines, which typically charge much less than the major search engines for advertising, hold out the promise of a greater return on investment.

The question is, with so many vertical search engines, many competing in the same niche, and Google and Yahoo just a click away, do these sites actually deliver?...

Indeed, for e-commerce businesses offering niche products, a niche search engine that targets that niche market segment, has a good reputation and offers low rates to advertisers is "a no-brainer," says Satagopan...

full article: http://www.ecommerce-guide.com/solutions...hp/3669361