eBay to boost Catalog Marketing as a result of diminishing email advert returns

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eBay to boost Catalog Marketing as a result of diminishing email advert returns

05-15-2006, 08:04 AM,

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mandy Offline

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eBay to boost Catalog Marketing as a result of diminishing email advert returns

Quote:Catalogs will play a big role in eBay's direct marketing this year as the Internet merchant takes a more formalized approach to this still-young portion of its business for the first time....

More competition online is one reason for the new focus.

"We've got to be out in front of customers," he said. "This is why offline has been an important addition."

Also contributing are declining open rates on e-mail and increasing opt-out rates. Mr. Mielke said eBay is spoofed so often in e-mails that the company can send an e-mail with a $25 coupon and many people won't believe it's real...

full article: http://www.dmnews.com/cgi-bin/artprevbot...e_id=36875

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